Speed to lead

How fast an inbound lead has to be answered, what the research really measured, and what happens at each delay tier.

2 articles

  1. A stylised 3D animated character: an HVAC technician balanced on a sloped roof at midday, both hands deep inside an open condenser unit, glancing sideways at a phone buzzing face-up on the shingles beside him just out of reach. Start here

    Lead Response Time Statistics for Trade Contractors

    Calling a lead within 5 minutes increases qualification odds 21x, but inbound phone calls convert at 46% compared to under 3% for web forms.

    · 7 min read
  2. A stylised 3D animated character: A male HVAC technician sitting in the driver seat of a service van, looking down with frustration at a ringing smartphone mounted on the dashboard while stuck at a red light. Lead response

    How Fast to Respond to Facebook Plumbing and HVAC Leads

    Responding to Facebook HVAC and plumbing leads within 5 minutes yields 21x higher qualification rates than waiting 30 minutes, preventing severe intent decay.

    · 6 min read