Marketing ROI

Why paid leads underperform for contractors, and where in the funnel the money is actually lost.

1 article

  1. A stylised 3D animated character: An HVAC technician in work uniform sitting in a service van staring at an unread clipboard. Start here

    HVAC and Plumbing Cost Per Lead and Phone Leakage

    US HVAC and plumbing leads cost $30 to $183 across paid channels, but contractors lose 86.7% of paid sales opportunities at the phone, not at the quote.

    · 7 min read